The video is the most effective format because it contains over 300 moving and some still animal images with pop-up letters and words. The video's images are viewed together with very enjoyable songs which teach phonic and traditional abc sounds. Children love music and animals, so the combination of a plentiful variety of captivating animal images along with memorable and humorous songs seems to draw the child's attention to the phonic and abc sounds.
Once the sounds are learned through numerous repititions, they establish the basic groundwork needed for reading and at this point the student will probably be able to read many words like dog d-o-g or milk m-i-l-k. Children enjoy repetition. It provides a level of focus, familiarity, self-confidence and comfort, especially when there are only a small number of concepts being taught at one time. The melody and lyrics will probably be absorbed over time at each listeners own pace. DVD-$19.99 VHS-$19.99. 
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